Why Paradigm? Let us tell you!

  • Contaminants

    Water Quality        Water Filtration       Truth About Water       Chlorination & Fluorination Microbes Fecal Coliform and E coli are bacteria whose presence indicate that the water may be contaminated with human or animal wastes. Microbes in these wastes can cause short-term effects, such as diarrhea, cramps, nausea, headaches, or other symptoms.  Cryptosporidium is a parasite that enters lakes and rivers through sewage and animal waste. This microbe has an outer shell that allows it to survive outside the body for long periods of time which makes it tolerant to many chlorine disinfectants. It causes cryptosporidiosis, a...

    Read more →
  • Truth About Our Environment & Water.

    Water Quality        Water Filtration       Truth About Water       Chlorination & Fluorination Are there really drugs in my tap water?  Yes, tap water may very well contain traces of prescription drugs. An investigation by the Associated Press has revealed the presence of a vast array of pharmaceuticals in municipal drinking water including antibiotics, anti-convulsants, mood stabilizers and sex hormones. These drugs were found in the drinking water supplies of at least 41 million Americans and in 24 major metropolitan areas - from Southern California to Northern New Jersey. How do these drugs actually get into your drinking...

    Read more →
  • Why Alkaline?

    Alkalinity         Why Alkaline?         Alkaline Q&A          Acidity Self-Test   Proper Health starts with the correct acid-alkaline balance in your body. That’s why an Reverse Osmosis Alkaline Water filter system is so important. The pH level (acid - alkaline measurement) of our internal fluids affects every cell in our bodies. Extended acid imbalances of any kind can overwhelm your body, and lead to health complications. Just as the body regulates its temperature in a rigid manner, so will it manage to preserve a very narrow pH range - especially in the blood. Alkaline water helps maintain a...

    Read more →
  • Water Filtration

    Water Quality        Water Filtration       Truth About Water       Chlorination & Fluorination   A reverse osmosis water filter with activated carbon pre-filters, plus an alkaline natural mineral cartridge, is what we believe to be the most thorough and cost effective way to have the highest quality drinking water. Each stage of a filtration system removes certain types of contaminants, and all stages combined should protect you and your family from just about every contaminant. GRANULAR ACTIVATED CARBON FILTER CARTRIDGES The carbon in our filters is a highly-porous, absorbent material that is produced by heating organic matter,...

    Read more →
  • WHAT IS ORP?

    WHAT IS ORP?  Oxidation Reduction Potential or Redox is the activity or strength of oxidizers and reducers in relation to their concentration. Oxidizers accept electrons, reducers lose electrons. Examples of oxidizers are: chlorine, hydrogen peroxide, bromine, ozone, and chlorine dioxide. Examples of reducers are sodium sulfite, sodium bisulfate and hydrogen sulfide. Like acidity and alkalinity, the increase of one is at the expense of the other. ORP stands for Oxidation-Reduction Potential. In practical terms, it is a measurement to oxidize contaminants. It's as simple as that. ORP is the only practical method we have to electronically monitor sanitizer effectiveness Ionized...

    Read more →
  • Hydrolysis & Chronic Dehydration

      Hydrolysis Hydrolysis (loosening, dissolving, breaking, or splitting by the participating action of water) occurs when water becomes involved in the metabolism of other materials.  Activities that depend on hydrolysis include the breakdown of a protein into the different amino acids from which it is composed and the breakdown of large fatty particles into smaller fatty acid units.  Without water, hydrolysis cannot take place.   The hydrolytic function of water also constitutes the metabolism of water itself.  What this means is that water itself needs to be broken down first, hydrolyzed, before the body can use the various components in...

    Read more →
  • Anti-Oxidizing

    There are many dangerous effects of oxidation- (the theft of an electron ) on the body's organs:   There are many dangerous effects of oxidation( the theft of an electron ) on the body's organs: * Oxidation of the liver can lead to hepatitis, cirrhosis and cancer* Oxidation of the pancreas can lead to pancreatitis, diabetes and cancer* Oxidation of the kidney can lead to nephritis, nephrosis and cancer Don't panic just yet! There is a way to protect your body's healthy tissue from oxidation caused by these free radicals, it’s called Alkaline Water. You must simply provide free electrons...

    Read more →
  • BPA FREE!

    Why are our bottles 100% BPA FREE?!       In 2012 the U.S. Food and Drug Administration banned the sale of baby bottles that contain bisphenol A (BPA), a compound frequently found in plastics. The ban came after manufacturers’ responded to consumer concerns of BPA's safety after several studies found the chemical mimics estrogen and could harm brain and reproductive development in fetuses, infants and children.* Since then store shelves have been lined with BPA-free bottles for babies and adults alike. Yet, recent research reveals that a common BPA replacement, bisphenol S (BPS), may be just as harmful. BPA...

    Read more →
  • Chlorination & Fluoride

    Water Quality        Water Filtration       Truth About Water       Chlorination & Fluorination Every day our bodies are under constant assault by toxic substances, a great many of which are hard or impossible to completely avoid. Besides the industries that put known toxins into your air, food and water, there are also synthetic chemicals in most products on your supermarket shelves. ("Better living through chemistry" really has become the accepted standard for our modern world.) But as we are learning the hard way through the explosion of degenerative diseases in the modern world, many chemicals --...

    Read more →
  • Acidity Self-Test

    Alkalinity         Why Alkaline?         Alkaline Q&A          Acidity Self-Test  Acidity Self-Test Use this checklist to get a sense of how acidic you may be. Determining your acidity levels isn't an exact science, but this Self-Test can help you get a better idea of how urgently you need to begin alkalizing your body.  The idea is this: the more symptoms, the more acidic you may be, the more urgent it is for you to begin drinking alkaline water. Beginning Symptoms 1. Acne 2. Agitation 3. Muscular pain 4. Cold hands and feet 5. Dizziness 6. Low energy 7. Joint pains that travel 8. Food allergies 9....

    Read more →